Advertising slogans in everyday life

Advertising has become the part of present-day life. From everywhere around us, advertisements of diverse types attack our privacy. In spite of it, there is an attractive power, which is able to manipulate the consumer; an invisible voice of advertisement advocates, encourages, asks, announces and deeply embeds into peoples’ minds.

But have you even thought about what the advertising slogan is?

Advertising slogans are short, memorable group of words used in advertising campaigns. The advertising phrases are means of drawing attention to one distinctive feature. When written well, a slogan instantly evokes emotions and ideas and associates them with a brand. Good slogans are also easily remembered and can become part of the cultural landscape of a society.

Nowadays copywriters are trying to identify how slogans should be built to be succesful. However, how slogan could be succesful?

Good slogan should meet the folowing criteria:

• it should be memorible

• Recall the brand name

• Include a key benefit

• Impact positive feelings for the brand

• Reflect the brand's personality

• Be strategic

• Be competitive

• Be original

• Be simple

• Be believable