The language of advertising slogans
The blog "The language of advertising slogans" is dedicated to the research "The role of morphological aspects in advertising slogans". As the size of the research paper is limited, some important and interesting facts have not been included. The blog name doesn’t match the title of the research, as in the blog not only morphological analyses were conducted but also the syntactic one. For this purpose, the blog was created: to convey as much information about advertising slogans as possible.
Sunday, 7 December 2014
Saturday, 6 December 2014
QUESTIONNAIRE
WHAT SLOGANS DO YOU KNOW? PLEASE, WRITE A COMMENT WITH 2 SLOGANS, YOUR SEX AND AGE. THANKS IN ADVANCE :)
Wednesday, 26 November 2014
A slogan is a memorable motto or phrase. When it
is written well, a slogan evokes emotions and ideas and associates them with a
brand. Slogans are used with the brand
name and logo of a product or service.
There are 4 main secrets that cooperators use while
creating slogans. Look and choose slogan which you think is
the best.
The number of words in slogan is usually strikes the
eye. But how many words should slogan contain for its better memorizing? To
identify that is the aim of this research. The object of analyses is 108
advertising slogans. To undertake this study, we need to share all the slogans
in groups, corresponding to the number of words that they contain.
Since the slogan is a highly concentrated text with a
minimum of words and a maximum of thought, he must comply with the incentive
function, its drafting dictates concise and the presence of linguistic unit,
i.e., we are talking about the presence of emotional function.
The aim of analyses was to prove that in
slogans dominate imperative sentences or to refute this hypothesis. The object
of analyzing is 108 advertising slogans. The method of analyses is to
distribute slogans into 5 groups: declarative, exclamative, interrogative,
imperative sentences and combination of words.
In order to investigate the level of knowledge
on the topic of this specific work among citizen of Belarus, the questionnaire
was carried out. The subjects were people of different ages, genders, places of
living, learning or having learnt English. Among them where 12 women and 8 man.
The aim of this survey is to investigate
morphological characteristics of advertising slogans in general and the presence
of certain parts of speech in particular. The survey was based on the most
current to date advertising slogans that appear in the mass media. In the
survey slogans were located in random strands. There were no special
pre-listening tasks for the audience but after the listening students were told
to say 3-5 words from the slogans. The words were fixed and used as a material
for the research.
The materials of questionnaire are presented in
Table 1.
The aim of this
analysis is to prove, that the research is relevant nowadays. Within the
gymnasium best slogan competition in honor of its anniversary two different
workshops were held. Two classes were involved in this analysis. Each class had
its own workshop. The difference between them was that one of them contained
the research results and the information about creating slogans and the other
one didn’t. After listening
to the information students were told to create slogans for our gymnasium. They
were given 5 minutes for this task. Then the
slogans were collected and used as a material for the analysis.
The materials of analysis
are presented in Table 1.
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