Wednesday, 26 November 2014

In order to investigate the level of knowledge on the topic of this specific work among citizen of Belarus, the questionnaire was carried out. The subjects were people of different ages, genders, places of living, learning or having learnt English. Among them where 12 women and 8 man.
The aim of this survey is to investigate morphological characteristics of advertising slogans in general and the presence of certain parts of speech in particular. The survey was based on the most current to date advertising slogans that appear in the mass media. In the survey slogans were located in random strands. There were no special pre-listening tasks for the audience but after the listening students were told to say 3-5 words from the slogans. The words were fixed and used as a material for the research.
The materials of questionnaire are presented in Table 1.


Table 1 – The results of questionnaire among people of different ages

Age
Words
Student 1
16
Paradise, time, go
Student 2
14
Forever, hungry, inside
Student 3
12
Fresh, separates, local, bank
Student 4
16
Special, everywhere, eat, think
Student 5
16
Make, today, network, fly, give
Student 6
15
Grab, Snickers, opportunity
Student 7
13
Airline, eat, fresh, lifts
Student 8
13
Imagination, want, good
Student 9
16
The happiest, fresh, Intel
Student 10
16
Snickers, eat, want
Student 11
15
Fly, something, favourite
Student 12
14
Separates, airline, better
Student 13
14
Human, air, drop
Student 14
15
Ask, break, Snickers
Student 15
17
More, opportunity, fly
Student 16
15
Time, today, diamond
Student 17
15
Special, want, taste
Student 18
13
Intelligence, make, air
Student 19
14
Give, bank, paradise
Student 20
14
Last, lifts, separates, the happiest

The results of questionnaire show, that for teenagers from 12 to 17 years verbs are better memorizing than other parts of speech. It is mostly because verbal. Verbal  is the presence in the slogan verb. It provides verb slogan dynamism due to the fact that verb is the only part of the speech in any language, which transmits the movement of thought. Without a verb slogan loses its immobility in thought. If we consider that the effect of the slogan on the opinion and perception of the person and the way he works, the predominance of verbs is logical.

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