In order to investigate the level of knowledge on the topic of this specific work among citizen of Belarus, the questionnaire was carried out. The subjects were people of different ages, genders, places of living, learning or having learnt English. Among them where 12 women and 8 man.

The aim of this survey is to investigate morphological characteristics of advertising slogans in general and the presence of certain parts of speech in particular. The survey was based on the most current to date advertising slogans that appear in the mass media. In the survey slogans were located in random strands. There were no special pre-listening tasks for the audience but after the listening students were told to say 3-5 words from the slogans. The words were fixed and used as a material for the research.

The materials of questionnaire are presented in Table 1.

Table 1 – The results of questionnaire among people of different ages

	Age	Words
Student 1	16	Paradise, time, go
Student 2	14	Forever, hungry, inside
Student 3	12	Fresh, separates, local, bank
Student 4	16	Special, everywhere, eat, think
Student 5	16	Make, today, network, fly, give
Student 6	15	Grab, Snickers, opportunity
Student 7	13	Airline, eat, fresh, lifts
Student 8	13	Imagination, want, good
Student 9	16	The happiest, fresh, Intel
Student 10	16	Snickers, eat, want
Student 11	15	Fly, something, favourite
Student 12	14	Separates, airline, better
Student 13	14	Human, air, drop
Student 14	15	Ask, break, Snickers
Student 15	17	More, opportunity, fly
Student 16	15	Time, today, diamond
Student 17	15	Special, want, taste
Student 18	13	Intelligence, make, air
Student 19	14	Give, bank, paradise
Student 20	14	Last, lifts, separates, the happiest

The results of questionnaire show, that for teenagers from 12 to 17 years verbs are better memorizing than other parts of speech. It is mostly because verbal. Verbal  is the presence in the slogan verb. It provides verb slogan dynamism due to the fact that verb is the only part of the speech in any language, which transmits the movement of thought. Without a verb slogan loses its immobility in thought. If we consider that the effect of the slogan on the opinion and perception of the person and the way he works, the predominance of verbs is logical.