In order to investigate the level of knowledge
on the topic of this specific work among citizen of Belarus, the questionnaire
was carried out. The subjects were people of different ages, genders, places of
living, learning or having learnt English. Among them where 12 women and 8 man.
The aim of this survey is to investigate
morphological characteristics of advertising slogans in general and the presence
of certain parts of speech in particular. The survey was based on the most
current to date advertising slogans that appear in the mass media. In the
survey slogans were located in random strands. There were no special
pre-listening tasks for the audience but after the listening students were told
to say 3-5 words from the slogans. The words were fixed and used as a material
for the research.
The materials of questionnaire are presented in
Table 1.
Table 1 – The results of questionnaire among
people of different ages
Age
|
Words
|
|
Student 1
|
16
|
Paradise, time, go
|
Student 2
|
14
|
Forever, hungry, inside
|
Student 3
|
12
|
Fresh, separates, local, bank
|
Student 4
|
16
|
Special, everywhere, eat, think
|
Student 5
|
16
|
Make, today, network, fly, give
|
Student 6
|
15
|
Grab, Snickers, opportunity
|
Student 7
|
13
|
Airline, eat, fresh, lifts
|
Student 8
|
13
|
Imagination, want, good
|
Student 9
|
16
|
The happiest, fresh, Intel
|
Student 10
|
16
|
Snickers, eat, want
|
Student 11
|
15
|
Fly, something, favourite
|
Student 12
|
14
|
Separates, airline, better
|
Student 13
|
14
|
Human, air, drop
|
Student 14
|
15
|
Ask, break, Snickers
|
Student 15
|
17
|
More, opportunity, fly
|
Student 16
|
15
|
Time, today, diamond
|
Student 17
|
15
|
Special, want, taste
|
Student 18
|
13
|
Intelligence, make, air
|
Student 19
|
14
|
Give, bank, paradise
|
Student 20
|
14
|
Last, lifts, separates, the happiest
|
The results of questionnaire show, that for
teenagers from 12 to 17 years verbs are better memorizing than other parts of
speech. It is mostly because verbal. Verbal is the presence in the slogan verb. It
provides verb slogan dynamism due to the fact that verb is the only part of
the speech in any language, which transmits the movement of thought. Without a
verb slogan loses its immobility in thought. If we consider that the effect of
the slogan on the opinion and perception of the person and the way he works,
the predominance of verbs is logical.
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