The first thing that we notice in advertising slogan is its structure. To be more precise, it is the words that are used in slogan, the structure of sentence and the number of words in it. For example, it is interesting to know, which parts of speech do you need to use to make your slogan successful. To answer this question the analyses of 108 most popular slogans was conducted. The results of it showed that verbs are the most suitable part of speech in slogans in order to make it memorible. On the second place goes nounes, and then pronouns.
Also, there are diffenet types of word classes. For example, nouns can me countable and uncountable. And these aspects would be analysed in the next article.
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