The number of words in slogan is usually strikes the eye. But how many words should slogan contain for its better memorizing? To identify that is the aim of this research. The object of analyses is 108 advertising slogans. To undertake this study, we need to share all the slogans in groups, corresponding to the number of words that they contain.

The results of analyses showed, that slogans with 2-4 words are the most suitable in slogans. Focusing on the average amount of memory of human - 5-7 words, copywriters reduce the number of components of language. This significant effect on structure of the text of an advertising slogan