Since the slogan is a highly concentrated text with a minimum of words and a maximum of thought, he must comply with the incentive function, its drafting dictates concise and the presence of linguistic unit, i.e., we are talking about the presence of emotional function.
The aim of analyses was to prove that in slogans dominate imperative sentences or to refute this hypothesis. The object of analyzing is 108 advertising slogans. The method of analyses is to distribute slogans into 5 groups: declarative, exclamative, interrogative, imperative sentences and combination of words.

The results of analyses showed, that despite the fact, that in advertising slogans dominate verbs, there are much more declarative sentences than imperative. It is mostly because declarative sentences provide clear information to the reader. It conveys the main idea or topic.