A slogan is a memorable motto or phrase. When it is written well, a slogan evokes emotions and ideas and associates them with a brand.  Slogans are used with the brand name and logo of a product or service.

There are 4 main secrets that cooperators use while creating slogans. Look and choose slogan which you think is the best.

•        Maybe she’s born with it. Maybe it’s Maybelline;

•        In tests, eight out of ten owners said their cats preferred it;

•        There are some things money can’t buy. For everything else, there’s MasterCard;

•        Think;

•        Do you have the bunny inside? He keeps going and going and going.

Certainly, we noticed, that the slogan “think” we can remember better. And here you are the first secret: Slogan should contain no more than 4 words to be successful.

Than choose the best slogan from that list:

•        State of independence;

•        The freshmaker!

•        The pursuit of perfection;

•        Do the dew;

•        Invent.

Most of you said, that two last slogans they remember better. And here is the second secret: one of the most important factors is the presence of verb in the slogan.

Than choose the best slogan from that list:

•        Got milk?

•        Give me a break!

•        What else?

•        It’s all about you;

•        A taste of paradise.

And after that we are able to understand the third secret: Slogan should include declarative sentences.

There is one more secret and it is also really very important: slogan should perform the main function of slogan - to position the brand in the minds of consumers.